Wednesday 30 October 2013

Capstone Proposal - Enhancing Airport Experience, Safety & Security



More research methods:
1)    Reading books about design methods and keep updated with latest magazines, newspapers, documentaries, online sources and news about passengers' experience, airport and technology.
2)    Research on other design fields such as architecture, interior architecture, interior design, etc, understand how airport designers and managers would think, act, react and their dreams & visions, how they would relate with industrial design studies.
3)    Study on concepts to manufacturing examples, international standards of manufacturing, rules and regulations of airport (especially on safety and security), make contact with researches or academics for interviews, attend airport related galleries, exhibitions, seminars, talks, etc.
4)    Identifying all strengths and weaknesses of airport designs, airport management, service system, airlines, manufacturers, government agencies, consultants, design agencies, etc. Make contact with them.
5)    Understand people’s diverse cultures, psychology, feelings, interactions, activities, hopes and perceptions.
6)    Research on every category: Airline, aircraft & service, self-service, baggage, facilitation & security, mobile & technology, boarding & gates, immigration, arrivals, initiatives & standards, technology & systems, etc
7)    Be open-minded.





Clement Yoong (3361808)
Introduction
The issue that I would like to address is airport experience, security and safety. The aim of airport security is to take proactive measures in order to protect passengers from every form of threat. In many countries, passengers undergo heightened security procedures. These security procedures are important in terms of their convenience. However, the experience of going through airport security has become time consuming, annoying, sometimes arbitrary, and often inconsistent experience.
In Australia, Sydney’s airport caters for most of Australia’s air travel, both domestic and international. The airport is currently coping with about 36 million passenger movements and 320,000 aircraft movements annually. Sydney Airport is particularly critical to the facilitation of international travel, with around 40% of international travellers arriving at or departing from Sydney Airport. By 2035, the airport needs to be able to cope with 80 million passenger movements (double the current number) and nearly 430,000 aircraft movements (an increase of 50%) per year. Based on the statistics, this shows that Sydney airport and others from around the world are getting more congested which causes crowding, delays and traffic problems. Health of passengers and cleanliness of the airport will also be affected as well. All these factors will affect the efficiency of airports, businesses, security, safety of people and goods, green environment, economy and the list goes on.
 Besides that, recent incidents have proven that the increased security measures and new evaluation programs at international airports around the world may still not be enough to ensure the safety of every flight and passenger. Distinct flaws in security measures throughout airports, from check-in to boarding, still exist, and safety officials are racing to keep up with the evolving nature of airport and transportation-based attacks. There is a great need to increase the reliability and effectiveness of existing airport facilities, security measures and providing the best passenger experience at the same time. Stress levels and discomfort of both passengers and airport employees should be addressed while undergoing the process of arriving at and departing from airport. Education is also essential to spread the awareness of the importance of safety and security for all.
From this proposal, both airline passengers and airport employees would benefit the most. It is hoped that not only the security and safety of airport will be enhanced but also the user experience of using the facilities or product will be enriched, faster and a pleasant one.  There are plenty of design opportunities that can be fulfilled such as the security and immigration checkpoints, transportation system of people and goods, self-service systems and design of passengers’ and airport employees’ equipment to increase the speed, efficiency and security of airport facilities and also the positive experience that passengers are seeking. Moreover, a self-cleaning and self-repairing airport is an interesting concept to look at whereby materials that can repair themselves when damaged and able help to clean the airport through sustainable means.  
The reality is that passengers have become customers of airports and there is a great competition among airlines and airports to be one of the best in the world. This increased competition and renewed focus on passenger experience bodes very well for the passenger of the future, and if this experience can take place in an airport that offers a true sense of place and embraces the technologies that travellers find most useful, tomorrow’s traveller may well see the airport as an enjoyable part of their journey, rather than an obstacle between them and their final destination.

My interests, abilities and approach
My family members and I like travelling and it’s one of our family activities to spend some quality time together and have fun. We travel at least 3 times per year and I can say that we are knowledgeable and experienced in travelling to many different countries, what kind of facilities and services provided by the airlines, aeroplanes and airports. For the past 30 years, my family members have been to a number of countries and continents from around the world such as United States, Canada, popular tourist destinations from Europe, East, South and South East Asia. They always relate their past experiences and share their positive and negative experiences with me.
Personally, I really like hanging out at airports and I would always take the opportunity to explore and try out the airport facilities if I have the spare time. I’m always fascinated by the architectural design of airports, both exterior and interior, and also interested in every aspect of design systems that airports use such as security checkpoints, check-in, self-service, public transportation, baggage handling and many more. So far, I’ve been to some of the world’s best airports in Europe and Asia. They are Singapore Changi, South Korea’s Incheon, Hong Kong, Malaysia’s KLIA, London Heathrow, Amsterdam Schiphol and Taiwan Taoyuan.
When it comes to my abilities and characteristics that I have as a designer, I’m an analytical person and I like to do planning and come up with a lot of strategies. I do enjoy doing lots of research before coming up with a proper solution. So I tend to take things slowly without rushing things, so that I have time to fully understand the problems and possible solutions and also plan for the things that I’m going to do. I also like to do and think practically because I like to be in real-life situations to experiment with physical things and to observe real-life problems.
As a designer, I like to keep things clean, simple, minimal but attentive to small details. I like designs that are associated with interface design, visual communication, universal design, honesty, charismatic, consistency, textures, ergonomics, consumer behaviour, rich interaction and experience. There are 7 Zen design principles that I admire;   Kanso (簡素) Simplicity or elimination of clutter, Fukinsei (不均整) Asymmetry or irregularity, Shibumi (渋味) Beautiful by being understated, Shizen (自然) Naturalness, Yugen (幽玄) Profundity or suggestion rather than revelation, Datsuzoku (脱俗) Freedom from habit or formula and Seijaku (静寂)Tranquility.
My approach to understand and solve this problem topic is to use the entire IDEO design techniques from the IDEO Method Cards if possible, as I believe any form of strategies and techniques could be helpful and I should not be too pessimistic. I would visit local airports and international airports from other countries during the break if I have a chance.  I would like to interview various airport employees about this problem topic, record videos, take lots of pictures, observe their feelings and understand their frustrations. I will also make questionnaires for random people, set up a few scenarios and invite interested participants from diverse backgrounds to interact with the existing designs and my design concepts.  

Monday 21 October 2013

Peer comments: product service system

1.) Matthew Patane
http://mpatanestudio3b.blogspot.com.au/2013/10/final-presentation.html?showComment=1382421583090#c4958127077121157009

2.) Xavier Mancini
http://xavmancini.blogspot.com.au/2013/10/pss-presentation_21.html?showComment=1382421984469#c2522000585971084306

3.) Musa Noorsjamsi
http://musaides1031.blogspot.com.au/2013/10/project-2.html?showComment=1382422390199#c3116502536952961270

4.) Kevin |Peng
http://kevinpeng3373311.blogspot.com.au/2013/10/goal-keeper-product-service-system.html?showComment=1382423346460#c9052295946897817278

5.) Shi Xiao Meng
http://shixiaomeng3361028.blogspot.com.au/2013/10/font-face-font-family-font-face-font.html?showComment=1382424143062#c4295058595194725609

Product Service System: Food United Trolley




































Product Service System Weekly Feedback - Week 11





















Feedback from Scott:
Design of the trolley should be worked on and further improved. The overall system is good but need to find ways to actually engage shoppers through moral or financial incentives to support the cause of reducing food waste. There are many possible ways to improve the shopping experience and make the system even more meaningful so that people will be interested to support the cause. I should look at food packaging, labeling, food tags, etc for more ideas.

Feedback from classmates:
Clare Ren Zi Han:
You should add decals of charity associations or supermarket partners on the trolley for the awareness.

Felicia Levina: 
You should think about how to educate the public about leftovers and their impact towards the environment.

Reflection:
I should play around with the form of the product and its specific details, materials, and finishes.
I need to come up with better visuals to show how the service system will look like in real life.
Find more ways to engage the public/shoppers.